"Indexing has distanced us from what we own": Kristin Hull weighs in on the indexing debate
I spent the first part of 2019 interviewing different industry leaders about whether indexing and impact investing can coexist. Kristin Hull, CEO of Nia Impact Capital read the series and shared her thoughts with me. I asked her if I could interview her for my readers. Enjoy!
Sonya: I always like to ask people about their impact investing “a-ha” moments. You shared yours with me last time we spoke. Any more recent “a-ha”s or shifts in thinking?
Sonya: You read my recent series on whether you can index with impact, and you offered to share your thoughts. I’d love to hear your perspective.
Kristin: At its core, Impact investing involves selecting companies that are creating a positive environmental or social impact. Indexing “buys the market,” and chooses companies according to their cap size or geography, not by their purpose, leadership, or business practices.
The first index product was invented in 1975 as a way to simplify investment products and diversify an individual’s portfolio with low fees. The concept of indexing became popular in the 90s and democratized access to the public equities market. To own one fund that included 3,000 companies was a financial innovation. Yet this practice of indexing has distanced us from what we own, and has caused serious issues for our economy and our world.
Portfolio construction decisions impact our planet and society. Investing in the incumbent economy has many risks for investors. Investing in weapons producers, coal and fossil fuel companies as a default is no longer acceptable, nor is it smart from a risk perspective. Rather than choose companies according to their cap size or headquarters location, what the world and investors need are ways to invest exclusively in solutions focused companies. Our economy and our planet will be well served when we return to the days when portfolio managers carefully selected companies based on their products and services, and on the executive team’s ability to execute. To the extent we can index the next green, sustainable and inclusive economy, that would serve as a potential impact investment. By selecting companies based on how well they meet sustainability standards and participate in beneficial business practices, rather than how large they are, or where their corporate offices are located we will move impact investing mainstream.
Sonya: Do you benchmark your own fund’s performance to an index? If so- how do you feel about comparing to a model that you believe is broken?
To do so, we’ll need to measure all investments with multiple bottom lines. Financial returns are important and must be considered within the context of whether -and how much- they are extracting from our earth, causing environmental or societal risks, and exacerbating inequalities.
Before thinking about measuring impact, it is important to start with intention and purpose. What are the goals and values of the investor? And what is the core purpose of the company? Investing in companies whose business model is to profit from purpose is an essential first step.
Once investors have made that shift, to being proud to own every company in our portfolios, then we get into tricky, yet necessary territory when measuring impact. Do we count how many jobs created? How many trees planted? How much carbon sequestered? How many women empowered?
The investing industry needs to measure what matters. SASB has taken on this task by assessing each sector to determine what is material to each industry, though we are far from having a well-defined and agreed upon standard to measure impact. Until we have that standardization, t a minimum we must invest in companies that are profiting from purpose, whose revenues are derived from business activities that matter for people and planet.